In the United Arab Emirates, Jawhara Jewellery will sell Forevermark collections.

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Jawhara Jewellery, a Middle Eastern jewellery retailer, has teamed with Forevermark to sell its collections in ten important stores in the UAE. By the end of June, Jawhara will have opened 17 new stores, bringing the total number of sites to 27.

Jawhara Jewellers’ CEO, Tawhid Abdullah, said: It brings us great pleasure to be connected with Forevermark, the diamond specialist that, via a rigorous selection procedure, provides the highest quality diamonds to its partners. Customers’ faith in us is strengthened by our use of Forevermark diamonds in our designs. In our locations across the UAE, we have a large selection of Forevermark diamond jewellery, and we hope that our customers have a pleasant shopping experience.”

De Beers India’s managing director, Sachin Jain, said: Jawhara Jewellers is one of the UAE’s most well-known and renowned jewellery brands, and we are thrilled to be working with them. Forevermark chooses its partners with the same care as it does its diamonds, which is why we’ve chosen Jawhara Jewellers, whose ideals and commitment to quality are a great match. We look forward to a long relationship with them because their beautiful designs and craftsmanship complement the elegance of a Forevermark diamond.”

The brand’s beautiful jewellery creations, including the Forevermark Tribute, Forevermark Icon, and Forevermark Cornerstones collections, will be on display in the new locations.